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At Lawhorn Coaching We Believe

Most men need accountability, not motivation.
More structure and fewer excuses bring results.


Progress beats perfection, every time.
Growth comes from consistency and discipline. 


 Coaching should be demanding and within reach.
Support is useless if you can’t afford it. 


Be A Man. Own your growth.™

Ready To Own It?

Talk is cheap.
Action is the only proof.


Time to step up.
Be the man you said you’d be.


Ready To Step Up?

Why Lawhorn Coaching Exists

From the battlefield to the boardroom, I’ve led in both.

I’ve commanded soldiers in combat and led teams in corporate leadership.
I’ve rebuilt after setbacks. Started over when nothing was guaranteed.


And through it all, one truth stands out:
Your level of accountability and ownership changes everything.


Since 2011, I’ve coached and developed men with real-world intensity:
Military grit. Corporate clarity. Life-tested leadership.


But here’s what sets Lawhorn Coaching apart:

Growth shouldn’t be a luxury.


Coaching isn’t just for executives or trust-fund entrepreneurs.
It’s for the guy grinding day in and day out, trying to lead, live, and follow through when it’s hard.


That’s why I built this differently:

✅ High-level support without the hype
✅ Real-world experience, not textbook theory
✅ No sugarcoating, no hand-holding, just honest, straight-up coaching
✅ Pricing that makes coaching possible, not painful


I’m not here to motivate you, I’m here to demand more from you.
You either show up, do the work, and earn the rewards…
Or you don’t and keep struggling.


Here, we don’t give out participation trophies.
We focus. We grind. We get better.
No apologies. No excuses.

More About The Mission

The Plan That Punches Back

ACCOUNTABILITY ASSIST™

Tired of Starting Over?

This isn’t a course. It’s a 6-week coaching program built to break the cycle, for good.


No more stalling. No more excuses. Just results.

 Ready to finally follow through?

See The Program

Need a Coach in Your Corner?

Not every challenge needs a full program.
Sometimes, you just need a coach who can help you process, plan, and push forward, without wasting time or sugarcoating the truth.


These coaching sessions are built for men who want consistent support, honest perspective, and real follow-through, all at a price that fits their budget.


Coaching sessions are great for:

  • Talking through real-life situations, decisions, next steps 
  • Staying accountable without the structure of a full program
  • Building consistency around your goals, one session at a time


Whether it’s a one-time session or a coaching pack, I’ll help you stay focused, clear, and moving forward.

Explore Coaching options

Got Questions About Coaching? Let's Talk.

Not sure if coaching is the right move?
Let’s talk it through, no pressure, no commitment.


You can book a free 15-minute phone call to ask questions, share what you’re navigating, and see if coaching is the right next step.


Prefer email? That works too. Whatever helps you get the clarity you need.

Send Email

Book Your Free Call

Frequently Asked Questions

Lawhorn Coaching is different for four core reasons, and they’re baked into everything I do:


1. I coach men, on purpose
Masculine energy needs masculine guidance. I’m direct, disciplined, and unapologetically focused on helping men lead themselves first, at home, at work, and everywhere in between.


2. Most men need more accountability
You don’t need more inspiration, you need someone who actually checks if you followed through. That’s what I do.


3. Progress over perfection
You don’t have to be perfect. You just have to be honest, consistent, and committed to getting better, one step at a time.


4. Coaching should be affordable
This isn’t built for executives with company budgets. It’s built for real men who want real change, without the $5K price tag.


Ask yourself:

  • Am I tired of starting over?
  • Do I keep setting goals and not following through?
  • Do I want real accountability, not just motivation?
  • Do I want to be a better man in every area that matters?
     

If you answered yes, coaching isn’t just “right” for you, it’s necessary.


Yes. Every client starts with a free 15 or 30-minute planning session, depending on the coaching program you're considering.


This isn’t a sales pitch. It’s the first step in building something that actually works.
We’ll talk about what you’re dealing with, what you want to change, and what kind of structure or support you need.


Whether you’re booking a single $100 session or a multi-week program, we start with a plan, not a guess.


That’s part of what makes this different. You’re not just buying time, you’re investing in a process that actually moves the needle.


And if you decide not to move forward? No hard feelings.
I’d rather see you win without me than stay stuck with me. 


You can book your free call here.


Anything that requires follow-through.
I’ve coached men through:

  • Getting clear on who they are and who they want to become
  • Building discipline and breaking the cycle of inconsistency
  • Career transitions and leadership growth
  • Strengthening relationships and showing up better at home
  • Gaining confidence and learning to lead themselves first
     

Bottom line: If it matters to you and you’re serious about progress, I’ll help you build the structure to make it happen.


Every session is direct, focused, and customized to you.
Depending on the program you choose, we’ll:

  • Check progress and hold you to your word
  • Troubleshoot what’s getting in the way
  • Build systems, habits, and mindset shifts
  • Get you clear, honest, and direct feedback

 

You’ll leave every session with a plan, not a pep talk.


Yes. Most coaching programs can be split into 2–3 payments.
If you need a custom setup, just ask during your free planning session. 


Life happens, I get it. But communication matters.

Here’s how it works:

  • Single sessions: Cancellations within 24 hours are non-refundable.
  • Multi-week programs: You can cancel within 7 days of your first session for a partial refund. After that, you’re locked in because commitment matters.
     

If it’s a legit emergency, I’ll work with you. I’m a coach, not a robot.


Bottom line: Respect my time and I'll respect yours. Just communicate and we'll find a solution.


Coaching is forward-focused.
We don’t unpack your childhood, we build your next chapter.


Therapy helps you heal.
Coaching helps you execute.


If you’re stuck in the past or dealing with trauma, therapy may be the better route.
If you're ready to get out of your own way and move forward, that's where coaching comes in.


My wife is a licensed therapist, and I have deep respect for that work.
So if I think therapy is a better fit for you, I won’t hesitate to say it. Period. 


Easy. Just contact me or bring it up on your free planning call.

I’m not here to sell you something you don’t need.
But if this is right for you, I'll tell you. 


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